SAP has launched its long-awaited Customer Data Platform, based on identity and data management technology it acquired with Gigya in 2017. Key differentiators include integrated privacy management and connections to systems outside of marketing. General availability is set for end of November.
France has a new law to protect “kid influencers.” This extends safeguards already granted to child performers and models to young people, up to age 16, who become celebrities online and on social media. It includes protection against extortion and guarantees the “right to be forgotten.”
Here’s a sign of the times: Salesforce has confirmed it is no longer selling its Audience Studio DMP, which started as its $700 million Krux acquisition in 2016. Current users will be supported but the company expects third-party audiences to be loaded into its CDP in the future, and first-party audiences to be pushed to Facebook, Google, Amazon and other closed ad platforms via Advertising Studio.