SAP has launched its long-awaited Customer Data Platform, based on identity and data management technology it acquired with Gigya in 2017. Key differentiators include integrated privacy management and connections to systems outside of marketing. General availability is set for end of November.
France has a new law to protect “kid influencers.” This extends safeguards already granted to child performers and models to young people, up to age 16, who become celebrities online and on social media. It includes protection against extortion and guarantees the “right to be forgotten.”
We have a full basket of retail news today, Dear Reader. First up is NielsenIQ, which just launched a solution to help retailers run their own media networks with tools to build targeted audiences, manage ads and offers, and measure results. The same tools would probably support retailers’ own promotions, but retail media networks are a much hotter topic right now.