In Brief: UK’s Dept. for Ed Breaches GDPR
An ICO audit found widespread data protection failings including breach risk.
An ICO audit found widespread data protection failings including breach risk.
SAP has launched its long-awaited Customer Data Platform, based on identity and data management technology it acquired with Gigya in 2017. Key differentiators include integrated privacy management and connections to systems outside of marketing. General availability is set for end of November.
France has a new law to protect “kid influencers.” This extends safeguards already granted to child performers and models to young people, up to age 16, who become celebrities online and on social media. It includes protection against extortion and guarantees the “right to be forgotten.”
Products to connect ad impressions with sales results are usually limited to one ad type and one sales channel. You can add VideoAmp and TransUnion to that list: they’ve launched an offering that links VideoAmpt’s TV viewer data with TransUnion’s TruAudience purchase data. VideoAmp can also use the data to optimize media plans in real time.