In Brief: Unit21 raises $34M in Series B
The company provides a toolset for helping companies mitigate fraud and money laundering risks. The round values the Unit21at $300M.
The company provides a toolset for helping companies mitigate fraud and money laundering risks. The round values the Unit21at $300M.
The consent and preference platform helps enterprises, including Rakuten, Orange and Adevinta, manage user consent choices and run analytics.
The platform uses natural language understanding (NLU) to analyze signals to understand the context of communications.
The build-vs-buy debate never ends, and sometimes build really makes sense. But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey. That’s down from 31% the year before. CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new. Download for more fun facts.