Not a bad idea…it’s just that people are so overwhelmed by persistent privacy threats, data breaches, and being at the mercy of companies so enormous its nearly impossible to enact enough regulation or penalty to effect change. We might benefit more from top down advice from the FTC and swift action.
Just launched in Beta, this new carrier currently available for Android, offers their “Pretty Good Phone Privacy” (PGPP) domestic and international mobile data service that decouples user identity from the way devices connect to networks via cell towers. In this model, the system is designed to be blind and achieves that by assigning users multiple unique identifiers that can be changed over the course of a month, so while a tower might know a number belongs to you, it won’t know which of several you’re currently using. Plans are to... Read More >
Have you been debating whether marketing operations should be centralized or decentralized? Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized. More here on most- and least-used capabilities and most common weaknesses. Is “marops” a thing? “Markops” would be cooler, since it sounds like “marketing cops”.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.