Not a bad idea…it’s just that people are so overwhelmed by persistent privacy threats, data breaches, and being at the mercy of companies so enormous its nearly impossible to enact enough regulation or penalty to effect change. We might benefit more from top down advice from the FTC and swift action.
Just launched in Beta, this new carrier currently available for Android, offers their “Pretty Good Phone Privacy” (PGPP) domestic and international mobile data service that decouples user identity from the way devices connect to networks via cell towers. In this model, the system is designed to be blind and achieves that by assigning users multiple unique identifiers that can be changed over the course of a month, so while a tower might know a number belongs to you, it won’t know which of several you’re currently using. Plans are to... Read More >
Have you been debating whether marketing operations should be centralized or decentralized? Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized. More here on most- and least-used capabilities and most common weaknesses. Is “marops” a thing? “Markops” would be cooler, since it sounds like “marketing cops”.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.