In Brief: US Federal Trade Commission (FTC) looks to citizenry for privacy guidance

Not a bad idea…it’s just that people are so overwhelmed by persistent privacy threats, data breaches, and being at the mercy of companies so enormous its nearly impossible to enact enough regulation or penalty to effect change. We might benefit more from top down advice from the FTC and swift action.

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In Brief: INVISV offers Not Tracking You as a service

August 16, 2022
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Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

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