At the same time, they are raising privacy advocate concerns about their utilizing data transferred via network operators, which is usually untouched.
This results from a mulit-year investigation into their ad practices, including profiling and predicting shopper behavior.
Greater public attention to privacy has reduced trust in all tech providers, including those like Apple and Google that have positioned themselves as privacy-friendly. Apple’s rank in Jebbit’s annual Consumer Data Trust Index fell from 17 to 43, while Google fell from number 4 to 89. Amazon fell just slightly, from first to fourth place, while Facebook actually improved a bit from 97 to 88.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.