In Brief: Want a snackable way to understand the new and upcoming US state privacy laws?
Check out MarTech’s Marketers Guide to State Data Privacy Laws.
Check out MarTech’s Marketers Guide to State Data Privacy Laws.
Opting out can be tough, or in some cases not possible depending on data privacy laws.
The retail media network space continues to heat up as another giant prepares to make an entrance. Costco is building an ad network that can draw on shopping data from 74.5 million household members. The network remains at the testing stage and Costco is said to be in conversations with various adtech vendors.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.