This means a tourist visit to Spain could now involve sharing lots of personal information – 40+ personal details for hotel stays and 60 personal data items when renting a car.
This is further use of the state’s newly enacted data privacy law.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.