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In Brief: Watch out using Wordle copycat apps

Researchers at VPN company, PrivacyCo, have found that terms and conditions – particularly those tied to free versions of the game – often include a host of third-party trackers.

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Marketers Focus on First Party Data for Post-Cookie Targeting

March 7, 2022

It can be hard to find a bright side in the news these days, but we try. So, while this Epsilon report finds that most marketers feel post-cookie changes will hurt their companies without helping consumer privacy, we’ll instead note that 67% are building a CDP to help address the problem. Similarly, Wiland reports that only 23% of companies have a post-cookie targeting solution in place, but we’ll point out that 66% are looking at first party data and 65% at contextual advertising as targeting alternatives.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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