Changes to the privacy policy will include providing more information on what data is collected, details on how data will be shared globally, and the legal basis for processing.
This will enable businesses of 100+ employees to meet the Ocupational Safety and Health Administration (OSHA) impending emergency standards and the Centers for Medicare and Medicaid (CMS’s) new interim final rule.
Retail media includes both ads on ecommerce web sites like Amazon (boring) and ads on retail media network sites owned by retailers like Albertsons, Lowes, and Best Buy (fun!). Leave it to eMarketer to put things in perspective with a report that ecommerce ads account for just under 90% of the total $31.5 billion that will be spent on U.S. retail media in 2021, leaving the nascent retail ad networks with a fairly minor $3 billion or so. That’s just 2% of the $150 billion total U.S. digital ad spend.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.