This will enable businesses of 100+ employees to meet the Ocupational Safety and Health Administration (OSHA) impending emergency standards and the Centers for Medicare and Medicaid (CMS’s) new interim final rule.
Retail media includes both ads on ecommerce web sites like Amazon (boring) and ads on retail media network sites owned by retailers like Albertsons, Lowes, and Best Buy (fun!). Leave it to eMarketer to put things in perspective with a report that ecommerce ads account for just under 90% of the total $31.5 billion that will be spent on U.S. retail media in 2021, leaving the nascent retail ad networks with a fairly minor $3 billion or so. That’s just 2% of the $150 billion total U.S. digital ad spend.
Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence. Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management. The company has more than 1,000 global clients across Europe and South America.