It would just take a few lines of code to label Google FLoC as a “security threat” and if WordPress does this, it would join a coalition of Internet companies including DuckDuckGo in opposition.
The company provides tools for developers to create systems that do decentralized private computing at scale. The core technology uses blockchain and zero-knowledge cryptography to let systems process personal data without seeing the data itself. Company founders include cryptographers, engineers, designers, and researchers from leading Web companies and academic institutions.
Skyflow’s Payments Data Privacy Vault is an API that allows fintech developers to easily build apps without worrying about data security, privacy or compliance because the API has tokenization, polymorphic encryption, and a data governance engine built in.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.