Information is processed locally on a smart device which adds protection, since it minimizes transmission to the Cloud.
This coincides with the Irish Data Protection Commission (DPC)’s announcement it is launching an investigation into Twitter, which admitted that a vulnerability affecting its servers and related to 5.4 million users had been exploited.
Welcome to 2023, Dear Reader. This eMarketer study highlights the end of some trends that seemed eternal: Google is losing search share and Amazon’s share of ecommerce growth has stalled. The action is shifting to retail media and connected TV. Adjust your expectations accordingly.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.