Some home insurers are using drone footage to reassess whether they want to continue the home insurance. In fact, even homeowners with longtime policies have been turned down because of what drone photos showed in terms of house condition or property usage – problem is the photos aren’t always clear.
It’s a distinct possibility. That’s because behaviors you thought were known only to you (ie. how often you hit the brakes, speed, or check your phone) can be tracked, collected and shared. Some insurers are using the driver profiles to determine rates.
Opting out can be tough, or in some cases not possible depending on data privacy laws.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.