This reflects the pressure companies are facing on use of this technology, which has been shown to deliver inconsistent results in accurately identifying individuals, particularly from Black and Brown communities.

Germany has passed a new Data Protection Act to unify the country’s privacy provisions from their Telecommunications Act and Telemedia Act and bring them in line with GDPR. The new law, known by its acronym TTDSG, is intended to make the legal situation in the country clearer and more consistent, though some critics feel its provisions on personalized data are too loose.