Facebook and Snapchat stand to lose most from new Apple IDFA changes according to new report MKM Partners research report indicates Facebook may have had good reason for its opposition to Apple’s new Identifier for Advertisers (IDFA) rules, and could face a 3%-5% loss.
New York is the first state to temporarily ban facial recognition use in schools, potentially setting precedent for other states. The law will allow the NY Office of IT and Education Department to study privacy and security implications of use.
There’s lots of interesting data in this Ascend2 report on multi-channel marketing, but what stood out for me was that measurement was cited as essential for success by far more respondents (61%) than other factor. Next highest was integrated technology at a meager 43%, and unified data was last at 27%. Now you know we write so much about measurement products.