Facebook and Snapchat stand to lose most from new Apple IDFA changes according to new report MKM Partners research report indicates Facebook may have had good reason for its opposition to Apple’s new Identifier for Advertisers (IDFA) rules, and could face a 3%-5% loss.
New York is the first state to temporarily ban facial recognition use in schools, potentially setting precedent for other states. The law will allow the NY Office of IT and Education Department to study privacy and security implications of use.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.