Facebook and Snapchat stand to lose most from new Apple IDFA changes according to new report MKM Partners research report indicates Facebook may have had good reason for its opposition to Apple’s new Identifier for Advertisers (IDFA) rules, and could face a 3%-5% loss.
New York is the first state to temporarily ban facial recognition use in schools, potentially setting precedent for other states. The law will allow the NY Office of IT and Education Department to study privacy and security implications of use.
They didn’t call it a CDP, but Meta just launched a product to “connect your first-party data from any sources to any destination, streamlining your data handling processes and unlocking valuable insights to optimize your marketing campaigns.” The name of this miracle cure is Signals Gateway, and pricing seems to start at $30 per month. Data is hosted in Amazon Web Services and, at least in theory, Meta can’t see it.