Have you spent a lot of time pondering the difficulty of sending real-time transaction alerts? Me neither. But the folks at MoEngage did, and are oh so proud that they’ve added transaction alerting to their outbound campaigns and website personalization tools. Apparently it’s trickier than you think.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.