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IT’S THE LAW (01/03/2023)

On January 1, California added niche privacy protections for groups identified as needing special protections. These include: 1) The Student Test Taker Privacy Act which prohibits collecting and using student information unless it can be proven strictly necessary; 2) Assembly Bill 2089 which specifies information collected by mental health apps must be used only if necessary for health care; and 3) Senate Bill 1228 to protect sexual assault victims from having their DNA information available, except when there is an active police investigation.

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Biden bans government employees from TikTok, and Bytedance admits inappropriate user data access

January 3, 2023

The Biden administration passed a ban on TikTok in its spending bill this week. This is due to ongoing concern about TikTok, which is owned by ByteDance, over security practices. At the same time, ByteDance management has conceded several of their employees had gained inappropriate access to user data as reported this fall by Forbes, which claimed the company’s Internal Audit team planned to use data to surveil some individual American citizens.

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New Brand Safety Initiatives from IPG Mediabrands, IAS. Apology from DoubleVerify

April 18, 2024

It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.

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