A California appeals court ruled new state privacy regulations can proceed immediately rather than at the end of March, so companies should move quickly if they’re not already prepared to comply. Here are 7 steps to proceed.
The European Data Protection Board (EDPB) will soon determine if Meta should be allowed to continue to allow Instagram and Facebook users to pay an annual privacy fee of €251/yr. (US $270) to not be tracked. If the EDPB decides the “Pay” or “Okay” (to track) option is legitimate, many other companies are expected to follow Meta’s lead. This is being challenged by Max Schremms’ noyb and 27 other NGOs.
Customer engagement is a fine dance and companies that lead by knowing their customers’ evolving preferences can make sure they don’t misstep. Marigold, the relationship marketing company, released their annual research poll results of 10,000 consumers from around the world, showing which interactions and offers are most and least welcome.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.