A Colorado Privacy Act amendment to add biometric protections advances to the State Senate. The amendment expands the definition of ‘sensitive data’ to include data about individual biological, genetic and neural properties. This reflects growing concern about new technologies, such as Elon Musk’s Neuralink brain chip implant and evolving technologies from Meta, Apple and others for reading brainwaves.
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President Biden is expected to issue an order to prevent data brokers from selling sensitive data on Americans to ‘hostile foreign countries,’ including China, Russia and Iran. The move comes as the US still has not passed federal privacy legislation and concern has grown that advances in AI will make sensitive data, including geolocation, biometric and genomic data easier to analyze and to use for spying or blackmail.
New York City, with the largest school district in the country, has just announced a lawsuit against the companies that run Facebook, Instagram, TikTok and other major social media sites frequented by kids and teens. The claim is that the sites are “addictive and dangerous” for young people, and costly for the city which spends more than $100 million/year on youth mental health.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)