A Colorado Privacy Act amendment to add biometric protections advances to the State Senate. The amendment expands the definition of ‘sensitive data’ to include data about individual biological, genetic and neural properties. This reflects growing concern about new technologies, such as Elon Musk’s Neuralink brain chip implant and evolving technologies from Meta, Apple and others for reading brainwaves.
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President Biden is expected to issue an order to prevent data brokers from selling sensitive data on Americans to ‘hostile foreign countries,’ including China, Russia and Iran. The move comes as the US still has not passed federal privacy legislation and concern has grown that advances in AI will make sensitive data, including geolocation, biometric and genomic data easier to analyze and to use for spying or blackmail.
New York City, with the largest school district in the country, has just announced a lawsuit against the companies that run Facebook, Instagram, TikTok and other major social media sites frequented by kids and teens. The claim is that the sites are “addictive and dangerous” for young people, and costly for the city which spends more than $100 million/year on youth mental health.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.