Australia has been the target of major data breaches in recent months and now a massive records hack has been announced by consumer finance group, Latitude Group Holdings.  Included are numbers from nearly 8 million Australian and New Zealand driver’s licenses, 53,000 passport numbers, and more than 6 million customer records. This ranks as one of Australia’s biggest data thefts, after Singapore Telecommunications’, Optus’ and Medibank’s.

A survey of 1,670+ consumers conducted for Razorfish’s Data Privacy Paradox study found a big disconnect between the hyper-targeting and personalization companies offer, and what consumers prioritize – which is respect for privacy and transparency and to not have their data shared without consent. So, while 81% liked personalized experiences, only 17% were willing to give up data for them; and more than 50% reported they stop buying from companies that share their data without consent.