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IT’S THE LAW (04/05/2022)

Increasingly, US states are proposing or enacting laws that could deprive LGBTQ individuals of gender-affirming care. This refers to procedures and treatment done to support a transgender or nonbinary person in a gender transition. The concern which was recently addressed in new guidance from the US Office for Civil Rights (OCR), is that some laws require medical providers to disclose protected health information (PHI), which is in violation of the US Health Insurance Portability Accountability Act (HIPAA).

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Ever wondered if one car model is more trustworthy than another?

April 5, 2022

Today’s cars have their own agenda, which go well beyond just getting you from point A to B, and California is taking issue with that. In fact, the state is evolving new rules to allow you to opt-out of current default settings that enable your seemingly passive vehicle to broadcast your location to insurance companies and others (including the automaker) for the purpose of offering you ads for products and services. New rules planned to be promulgated this year under the California Privacy Rights Act (CPRA) will face a tough... Read More >

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Temperature check of email marketing finds healthy open rate following Apple MPP

April 5, 2022

A HubSpot poll of 300 emailers found that, despite previous alarm that Apple’s Mail Privacy Protection and iOS 15 changes would take a massive toll on open rates (and email marketing overall), the impact has been quite moderate. In fact, 47% were neutral about it, and the rest split almost evenly – with 29% negative, and 24% who felt it was actually positive. However, those that reported it positively were also more likely to be leveraging channels other than email for marketing.

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