IT’S THE LAW (04/05/2022)

Increasingly, US states are proposing or enacting laws that could deprive LGBTQ individuals of gender-affirming care. This refers to procedures and treatment done to support a transgender or nonbinary person in a gender transition. The concern which was recently addressed in new guidance from the US Office for Civil Rights (OCR), is that some laws require medical providers to disclose protected health information (PHI), which is in violation of the US Health Insurance Portability Accountability Act (HIPAA).

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Read More – OCR guidance

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Ever wondered if one car model is more trustworthy than another?

April 5, 2022
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Temperature check of email marketing finds healthy open rate following Apple MPP

April 5, 2022

A HubSpot poll of 300 emailers found that, despite previous alarm that Apple’s Mail Privacy Protection and iOS 15 changes would take a massive toll on open rates (and email marketing overall), the impact has been quite moderate. In fact, 47% were neutral about it, and the rest split almost evenly – with 29% negative, and 24% who felt it was actually positive. However, those that reported it positively were also more likely to be leveraging channels other than email for marketing.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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