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IT’S THE LAW (04/20/2021)

Australia’s federal court ruling against Google location setting may set a precedent for court cases and laws worldwide. Google denies wrongdoing, but Australia’s Competition and Consumer Commission (ACCC) claims Google misled consumers into believing their personal location on Android could be turned off at setup via Location History. In fact, a setting for “Web & App Activity” accesses location by default and customers were not informed. The ACCC seeks a series of penalties and  compliance orders as part of settlement.

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Increased privacy restrictions and consumer consent declines are big concern for brands

April 20, 2021

According to a new survey conducted by Forrester for Permutive, 73% of brand marketers are worried about the new and more restrictive privacy laws. They are also very concerned about the increased use of ad blockers and exercising consent options. Executives cite data depreciation and reduced data availability as major concerns. Meanwhile, 50% of publishers see privacy as an opportunity to work more closely with advertisers and nearly all have implemented (20%), established (28%) or are discussing (47%) a 1st party data monetization strategy.

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