According to a new survey conducted by Forrester for Permutive, 73% of brand marketers are worried about the new and more restrictive privacy laws. They are also very concerned about the increased use of ad blockers and exercising consent options. Executives cite data depreciation and reduced data availability as major concerns. Meanwhile, 50% of publishers see privacy as an opportunity to work more closely with advertisers and nearly all have implemented (20%), established (28%) or are discussing (47%) a 1st party data monetization strategy.

A federal court in California issued a broad ruling that affects Disney, ViacomCBS and tens of thousands of gaming apps, which must now limit data they collect on children ages up to 13. They will also be prohibited from using behaviorally targeted ads other than contextual ads based on app content.