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IT’S THE LAW (04/25/2023)

Vietnam’s Personal Data Protection Degree (PDPD) will come into effect July 1.  The government has published the outline of obligations for compliance by foreign agencies, organizations and individuals, as well as for Vietnamese organizations operating abroad.  The PDPD includes stipulations on data subject rights, including the right to be informed, consent, data access, and data portability.

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Seismic shifts in health industry are shutting down ad spend

April 25, 2023

Legal and compliance teams in healthcare are advising pullbacks from mass data collection and data use pending a clearer understanding the impacts of new regulation and recent actions by government agencies, particularly the Federal Trade Commission (FTC).  This follows the FTC imposing fines of $1.5 million on online pharma company GoodRX and $1.8 million on online therapy provider BetterHelp.

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Retire the password at 65? Global security report foresees major risks if you don’t

April 25, 2023

The digital password, first used at MIT in 1961, is 62 years old, and according to many experts no longer serves critical security needs businesses have. The 2023 State of Passwordless Security Report, based on interviews Vanson Bourne conducted with 1,000 IT security professionals from EMEA, APAC, and US companies, indicates 88% had cyberattacks in the last year. Phishing (43%) was the most prevalent form and 28% were by push notification attacks (aka multi-factor authentication fatigue attacks -- MFA bombs).

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Zeta Global to Buy LiveIntent for $250 Million

October 9, 2024

CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising.  The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products.  Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.

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