IT’S THE LAW (04/25/2023)

Vietnam’s Personal Data Protection Degree (PDPD) will come into effect July 1.  The government has published the outline of obligations for compliance by foreign agencies, organizations and individuals, as well as for Vietnamese organizations operating abroad.  The PDPD includes stipulations on data subject rights, including the right to be informed, consent, data access, and data portability.

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Seismic shifts in health industry are shutting down ad spend

April 25, 2023

Legal and compliance teams in healthcare are advising pullbacks from mass data collection and data use pending a clearer understanding the impacts of new regulation and recent actions by government agencies, particularly the Federal Trade Commission (FTC).  This follows the FTC imposing fines of $1.5 million on online pharma company GoodRX and $1.8 million on online therapy provider BetterHelp.

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Retire the password at 65? Global security report foresees major risks if you don’t

April 25, 2023

The digital password, first used at MIT in 1961, is 62 years old, and according to many experts no longer serves critical security needs businesses have. The 2023 State of Passwordless Security Report, based on interviews Vanson Bourne conducted with 1,000 IT security professionals from EMEA, APAC, and US companies, indicates 88% had cyberattacks in the last year. Phishing (43%) was the most prevalent form and 28% were by push notification attacks (aka multi-factor authentication fatigue attacks -- MFA bombs).

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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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