The International Association of Privacy Professionals (IAPP) 2024 US State Privacy Legislation Tracker provides an overview of state-level legislation for the sixteen states that passed privacy bills and shows the more than a dozen bills currently proposed.
Dropbox has more than 700 million registered users and, while it’s not known how many customers use Dropbox Sign, the service is available on all Dropbox tier plans. So, the Dropbox Sign hack they announced may have affected millions of consumers. Now, a class action has been proposed out of California, which alleges private information of potentially millions of customers may have been exposed and accuses Dropbox of lacking the most basic security protocols thus leaving information at risk.
Data subject requests (DSRs) in the form of customer requests for companies to provide access to, delete, and stop selling and sharing data have increased exponentially in the past several years. So have business costs to comply. DataGrail’s 2024 Data Privacy Trends report shows a 246% increase in requests from 2021 to 2023 and indicates that for every 1 million customer identities, manual processing of DSRs costs ~$800 thousand.
Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.