Taiwan’s legislature approved plans for a national data protection agency. The agency, which needs to be set up by August 2024, will ensure adherence to Taiwan’s Personal Data Protection Act (PDPA) and require organizations to protect data from theft, damage or disclosure, or face fines up to NT$2 million (US $65,261).
To address concerns over misuse of Bluetooth location-tracking devices, Apple and Google in cooperation with advocacy and industry groups have drafted specifications for devices such as AirTags and Tile, that would require device compatibility with iOS and Android detection to enable alerts. The Internet Engineering Task Force (IETF) has posted an Internet-Draft which is open for comment for the next three months.
A new report from Adjust, an app marketing and analytics company, shows that mobile ad spend offers some bright spots in the marketing ecosystem. In 2022 ad spend was up 14% – and Apple ATT opt-in rates averaged 29% in the first quarter of this year, which is up 4% YoY. The report emphasizes that companies benefit when they prioritize customer needs and preferences – including for data privacy.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.