Maryland and Vermont passed new privacy laws, or in Vermont’s case, nearly so.
Maryland’s is signed, sealed, and will go into effect in October, Vermont’s is on the governor’s desk. Both give customers rights to know, access, delete, and opt-out — but Vermont’s is set to pack a BIG punch (unprecedented in other states) because it allows individuals to sue companies that violate their privacy rights.
A new framework which is based on the Asia-Pacific Economic Cooperation Cross-Border Privacy Rules will be redesigned to allow non-APEC country participation. Countries currently participating are Japan, the US, South Korea, Canada, Mexico, the Philippines, Singapore and Taiwan. The UK will be the first to join, and Dubai and Bermuda are expected soon to follow.
The IAB, American Civil Liberties Union and a dozen other organizations have fought against passage of amendments to the Children’s Online Privacy Protection Act (COPPA 2.0), the Kids Online Safety Act (KOSA) and the Kids Off Social Media Act (KOSMA). There was some hope this month in Congress that these bills might pass as part of a bundle of amendments added to the Federal Aviation Administration (FAA) Reauthorization Act, but they along with most other amendments in the bundle were pulled out.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.