IT’S THE LAW (05/18/2021)

The “Children and Teens’ Online Privacy Protection Act” has been introduced in U.S. Senate. The bipartisan bill aims to create a ‘Digital Marketing Bill of Rights for Minors,’ updating the country’s Children’s Online Privacy Protection Act (COPPA) with changes including: 1) prohibiting internet companies from collecting personal information from anyone 13- to 15-years old; 2) creating a user ‘Erasure Button’ to excise personal information; and 3) establish a new office, the ‘Youth Privacy and Marketing Division’ at the Federal Trade Commission (FTC).