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IT’S THE LAW (06/14/2022)

Maryland adds strict guidelines to business requirements following security breaches. An amendment to the state’s Personal Information Protection Act going into effect this fall specifies that businesses must inform data owners or licensees of within 10 days of a breach, and companies must also notify major media within the geographic region where individuals are likely to reside.

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CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

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