IT’S THE LAW (06/15/2021)

Colorado is poised to pass the third U.S. state privacy law, pending its governor’s approval. The Colorado Privacy Act, which would come into effect July 2023, specifies that Colorado residents be allowed to opt out of data collection for ad targeting; imposes a duty of care in which companies must obtain consumer consent before collecting or using sensitive data; and,  restricts data controllers from using data other than for purposes for which it was collected.   No right of private action.

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Google announces client-side encryption for Workspace; Android gets new privacy dashboard; and at the same time, Google FLoC concerns grow

June 15, 2021
CDPI Privacy Newsletter
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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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