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IT’S THE LAW (07/02/2024)

Implode. Collapse. Scrap. Near-fatal blow. Hate when this happens for privacy….

In an 11th-hour about-face, the US House Energy and Commerce Committee triggered by GOP House leadership resistance, cancelled major markups for the American Privacy Rights Act and the Kids Online Safety Act – prompted use of these sad words and more. The bills had been moving ahead with bipartisan support. Now, it’s virtually ensured neither bill can be agreed on this year.

Way to go, privacy adversaries!

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IAB finds Privacy Sandbox punching below its weight

July 2, 2024

The IAB Tech Lab convened senior leaders from 65 companies to evaluate Google Chrome Privacy Sandbox’s performance in 44 constructed critical advertising use cases to determine feasibility within a Protected Audience auction. Its result, published as the Privacy Sandbox Use Case Analysis, found the Privacy Sandbox “falls well short of what is needed to support a robust open web” in providing ad utility for brands against media companies’ ability to maximize revenue.

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Had a breach fine? Bet you have!

July 2, 2024

If you’re a U.S. business, it’s virtually certain, according to the ISMS.Online State of Information Security report which found 100% of their survey respondents in the US reporting they’d been fined for data breaches or violation of data protection rules. The survey, which polled 1,500 security professionals from the US, as well as the UK and Australia found 38% of respondents said managing third-party and vendor risk was their biggest challenge. Managing compliance come in a close second at 33%.

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