IT’S THE LAW (07/11/2023)
The EU just announced its data transfer pact with the US, saying terms meet EU GDPR adequacy requirements. But the noyb privacy non-profit led by Max Schrems already plans to challenge it.
The EU just announced its data transfer pact with the US, saying terms meet EU GDPR adequacy requirements. But the noyb privacy non-profit led by Max Schrems already plans to challenge it.
ChatGPT’s ‘Browse with Bing’ recently launched as ChatGPT Plus, a paid feature that enables users to access information beyond the year 2021. However, the service is currently disabled for repair following discovery that it also allowed users to bypass paywalls.
The shock over the need to shift away from cookies and reliance on third-party data is giving way to a focus on the upside of using first-party data. A Twilio survey of marketers, business owners, and consumers across APAC found 75% of APAC marketers believe first-party data is more useful than third-party data, and 74% of consumers there are willing to share more information with trusted brands.
With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).