IT’S THE LAW (07/12/2022)

The UK signed an “in-principle” deal with South Korea to streamline collaboration to collect, share and process data. The deal is predicated on both sides having shared levels of data protection and the UK’s desire to form new alliances now that it’s not subject to GDPR. This is in line with its goals for its newly announced Data Reform Bill, which is intended to reduce compliance burdens on businesses.

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What’s the state of news consumption and trust? Global report of 93,000+ users spans 46 markets to find out

July 12, 2022

Reuters Institute’s Digital News Report 2022 looks across 46 countries and multiple age groups and finds news this year is in trouble, after last year’s uptick in consumption and in trust. Now, distrust has grown both in the news itself and in the outlets that supply it. Fatigue and apathy are weighing heavily following COVID and amidst concern about climate, political upheaval and economic uncertainty.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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