IT’S THE LAW (07/20/2021)
Connecticut enacts new legislation expanding protection of patient and medical data and incentivizing businesses to adopt cybersecurity safeguards that conform to industry standards.
Connecticut enacts new legislation expanding protection of patient and medical data and incentivizing businesses to adopt cybersecurity safeguards that conform to industry standards.
Jebbit’s 5th Consumer Data Trust Index surveying 100 top traditional and D2C companies found consumers want personalization, data transparency and personal offers in return for sharing their data. Use of first-party data was a trend found to build trust as was using interactive tools, like quizzes for engagement.
The central bank in South Asia has directed Mastercard to notify all card-issuing banks and non-banks that it can no longer issue credit, debit or prepaid cards to new customers. Mastercard is the third, following American Express and Diners Club, found noncompliant with India’s data storage rules.
In the same way that Ginger Rogers did everything Fred Astaire did, but backwards and in heels, B2B marketers do everything that B2C marketers do with more complex data and fewer information sources. Tech can help. Demandbase just announced Buying Group AI, which uses you-know-what to identify buying team members and their roles. It’s in beta for now.