IT’S THE LAW (07/20/2021)
Connecticut enacts new legislation expanding protection of patient and medical data and incentivizing businesses to adopt cybersecurity safeguards that conform to industry standards.
Connecticut enacts new legislation expanding protection of patient and medical data and incentivizing businesses to adopt cybersecurity safeguards that conform to industry standards.
Jebbit’s 5th Consumer Data Trust Index surveying 100 top traditional and D2C companies found consumers want personalization, data transparency and personal offers in return for sharing their data. Use of first-party data was a trend found to build trust as was using interactive tools, like quizzes for engagement.
The central bank in South Asia has directed Mastercard to notify all card-issuing banks and non-banks that it can no longer issue credit, debit or prepaid cards to new customers. Mastercard is the third, following American Express and Diners Club, found noncompliant with India’s data storage rules.
Here’s a sign of the times: Salesforce has confirmed it is no longer selling its Audience Studio DMP, which started as its $700 million Krux acquisition in 2016. Current users will be supported but the company expects third-party audiences to be loaded into its CDP in the future, and first-party audiences to be pushed to Facebook, Google, Amazon and other closed ad platforms via Advertising Studio.