Singapore’s Personal Data Protection Commission (PDPC) has added stricter privacy controls to its Personal Data Protection Act 2012 (PDPA), including making breach notification mandatory, and elevating data mishandling to a criminal offense. Financial penalties of up to $1M Singapore or 10% of a company’s annual gross income are under consideration for 2022.
Austria has accepted Max Schrems’ objections to the grounds on which Facebook collects user data and has awarded Schrems symbolic damages. They have also referred a set of questions to the EU court, including whether Facebook’s statement of intent to process user data undermines higher protections of GDPR.
In a Pathwire survey of 1,000 companies throughout EMEA and North America, 62.4% reported not being completely compliant with data regulations and 24.4% of respondents didn’t know which regulations applied to them. And, while cost of non-compliance can be substantial, only 11.6% reported spending more than $5,000/yr. on new technology in this area.
CDP and marketing automation platform Bloomreach announced the availability of a next generation version of Bloomreach Engagement. Deploying Bloomreach’s Loomi AI capabilities, campaign creation within Bloomreach Engagement will become something “one marketer can complete in minutes.” Campaigns can be scaled across fifteen-plus channels.