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IT’S THE LAW (07/30/2024)

The Pakistan’s Personal Data Protection Bill draft is scheduled to be completed this month and plans are for strict measures and fines that range from $125,000 for individuals who violate the law to $2 million for businesses that disclose or disseminate personal information without authorization.

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Cold compresses needed for industry after major cookie upset

July 30, 2024

After years of speculation, discussion and prognosticating about life after 3rd party cookies in Chrome, it turns out Google was just kidding – and now we need to spread a new set of tea leaves to attempt to read as Google scraps that idea and may: 1) give users an opt-in for tracking, 2) wonder how to get users to want that, and 3) decide advertisers need the Sandbox afterall, once users astutely realize they strongly prefer not to be tracked. Here’s a look at early thoughts.

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