The remaining provisions of Bermuda’s Personal Information Protection Act (PIPA) will come into effect January 1, 2025.
The British Territory also recently passed and got assent from the governor for its new Cybersecurity Act 2024, though a date for mandatory compliance has not been set
Google announced a new Tag Diagnostic tool for Google Ads, Google Analytics and Google Tag Manager to enable easy assessment of tag health, show where tags may be absent, and detect if commands are properly configured or missing. The company also has a new streamlined solution for consent management, and it has added free Dark Web Monitoring to broaden its security offerings.
A USA Today Blueprint survey of 2,000 Americans found 84% concerned about how their data was being used online, and 80% worried about use of children’s data for targeting. Seventy-four percent felt the government doesn’t do enough to protect their privacy, and 79% are concerned brands that violate privacy laws are not adequately punished.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.