In what would be a major change across the Internet, the White House wants Congress to overhaul Section 230 and to rein in big tech. The law, which has been challenged by Democrats and Republicans for different reasons - in the first case wanting to protect against extremist content, hate speech and misinformation; and in the second to disallow censorship of conservative viewpoints – protects social media and online content providers from liability for content.

Consensus from advertisers, according to an Integral Ad Science (IAS) survey, is that companies should not mess around when it comes to finding, quickly fixing, and guarding against misinformation. This is because their customers won’t buy brands they don’t trust. In fact, 65% of consumers report they’re unlikely to purchase from a brand that advertises misinformation, 73% feel unfavorably toward brands they associate with misinformation, and 80% agree that misinformation is a serious digital media problem.