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IT’S THE LAW (09/17/2024)

Ukraine’s Cabinet introduced comprehensive regulation to ensure privacy in biobanking. Intended to align with global standards, this ensures privacy in biomedical research, specifically regarding collection and storage of human biospecimens.

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Google’s new rollout – confidential matching in Google Ads

September 17, 2024

Google has launched confidential matching, a new tool for securing first-party data (1PD) in Google Ads. This is intended as the first implementation of the tool which uses Trusted Execution Environments (TEEs) to protect data by isolating a business’s information during processing, so even Google cannot access it. This free addition gives advertisers protection by default and it is reinforced by proof – “attestation,” that data has been processed as intended.

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Privacy an ongoing challenge and priority for advertisers

September 17, 2024

Nearly 90% of respondents from ad agencies and publishers surveyed by Proximic by Comscore for its “State of Privacy in Advertising Report,” reported privacy legislation had a moderate to significant impact on their ability to deliver personalized ads. Audience targeting and measurement capabilities are also big concerns. Advertisers are trying a range of tactics, including use of AI, to stay competitive.

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