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IT’S THE LAW (10/04/2022)

There are two important new laws in California. The first, related to AB-1242, is designed to protect companies from having to respond to out-of-state search warrants that look to obtain abortion data. This will be relevant to the many internet and telecommunications based in the state and is part of a move to establish California as a sanctuary for abortion seekers. The second, AB 2089, is meant to protect patient mental health data not covered by the Health Insurance Portability and Accountability Act (HIPAA), particularly via the 20,000 or more online apps offering services based on probable diagnoses. Many harvest and then sell sensitive data that patients provide, but this would no longer be allowed.

Read More – AB-1242

Read More – AB-2089

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Movable Ink Integrates With Adobe Journey Optimizer

October 4, 2024

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.

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