California’s governor has signed the Delete Act (SB 362) into law expanding the California Consumer Privacy Act (CCPA) to require that all data brokers in the state honor delete requests made through a single mechanism that California’s Privacy Protection Agency (CPPA) will create. This is despite objections from business groups and the ad industry. It also requires data brokers to notify CCPA if they hold sensitive data.
Take heed and act if your site uses third-party cookies because as you know, Chrome will disable them by Q3 2024. So before then, you should be completely settled into the Privacy Sandbox. How to do that? Google offers the Cookie Countdown series first steps.
What’s even more private than your name, email address, and hand and face prints? Your genetic code, which is why several little-known laws are getting more attention – the first is in Illinois, home of the famous Biometric Information Privacy Act (BIPA), but less well known is that Montana and California also have GIPAs – Genetic Information Privacy Acts. These protect information gathered via genetic testing from sites such as 23andMe, which has just had a purported hack of data on Ashkenazi Jews.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.