Florida’s Protecting DNA Privacy Act (the “Act”) went into effect this month, amending Florida’s genetic privacy law and potentially elevating unlawful use of DNA to the level of a felony, up from a misdemeanor minor charge. This will prohibit medical insurers from canceling or denying coverage based on DNA findings, or setting different premiums around genetics.
Apple made big news advocating for privacy, and it’s looking like it made a handsome profit doing so. The Financial Times just reported Apple’s App Store ad business has soared as its new policies cut into profits of Facebook and Google. Changes made earlier this year limited apps’ ability to track users without being given express consent. That made it harder for other platforms to gain and track user data. However, Apple sells ad space on its App Store to feature Sponsored products, and in six months, that revenue rose... Read More >
Customers want brands to make authentication easier, and are tired of password protocols – tracking, upgrading, replacing, and reconfirming. More than 90% would consider using a biometric ID to expedite the process, and 82% would prefer to do business with companies that make verification safe and easy, according to a CMO Council survey.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.