IT’S THE LAW (10/26/2021)

Brazil’s Senate passed a Constitutional amendment that ensures personal data protection, including data in digital channels, will be a fundamental right protected by the federal government.

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Microsoft 365 adds Privacy Management tool to provide automated privacy visibility and risk management

October 26, 2021

The tool includes role-based access controls, data deidentification capability, an overview of where data is stored and analysis of privacy risk over time. It is designed to work across the Microsoft suite and additionally new partnerships with OneTrust,, and Wirewheel will allow for privacy management of data outside the Microsoft environment.

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New Federal Trade Commission report looks at what top US Internet providers know about us – far more than we think!

October 26, 2021
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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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