IT’S THE LAW (10/26/2021)
Brazil’s Senate passed a Constitutional amendment that ensures personal data protection, including data in digital channels, will be a fundamental right protected by the federal government.
Brazil’s Senate passed a Constitutional amendment that ensures personal data protection, including data in digital channels, will be a fundamental right protected by the federal government.
The tool includes role-based access controls, data deidentification capability, an overview of where data is stored and analysis of privacy risk over time. It is designed to work across the Microsoft suite and additionally new partnerships with OneTrust, Securiti.ai, and Wirewheel will allow for privacy management of data outside the Microsoft environment.
Ninety-three percent of US adults use the internet, on average for close to seven hours each day. Rapid consolidation of telecom providers has allowed ISPs to access and control more consumer data than ever before – without saying what they have and how they use it. The Federal Trade Commission spent two years nvestigating this and just issues its report. Among findings: 1) some ISPs combine data across product lines, including data unnecessary for provision of services; 2) many use sensitive characteristics to target ads; 3) some combine personal, app... Read More >
Incrmntal has released its Explorer platform, which uses “causal AI” to estimate the incremental impact of advertising investments. What’s magic is the incremental measurements happen without marketers needing to set up incremental impact tests. The system can also suggest the best place to spend your next ad dollar.