IT’S THE LAW (10/6/2020)
The Irish Data Protection Commission plans to begin enforcement this month of their guidelines on cookies compliance and consent. Key for companies to know is that they cannot rely on express consent.
The Irish Data Protection Commission plans to begin enforcement this month of their guidelines on cookies compliance and consent. Key for companies to know is that they cannot rely on express consent.
Keep an eye on CA’s Prop 24 The California Privacy Rights and Enforcement Act of 2020 (CPREA), also known as Prop 24, looks good for passage in November. If so, impact will extend far beyond the state. Key objectives are increasing protection of sensitive data and geolocation data – and also tripling fines on abuse of youth data.
A survey of 1500 employees taken in March and June 2020 showed users, especially younger users, acting more dangerously online, visiting and returning to sites where their information was stolen or at risk. -29% said they’d continue visiting a website after receiving a browser warning that it was insecure -36% said they’d revisit a website after a hack -37% said their organization does not enforce restrictions on their corporate devices
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.