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IT’S THE LAW (11/01/2022)

Australia, which suffered several high-volume, high-profile data breaches in recent weeks – including Medibank’s this week – is about to make significant legislative changes including huge hikes in penalties for breaches. The plan to be presented to parliament this week is to increase the maximum for serious or repeated breaches from the current AUS $2.22 million to AUS $50 million; or the greater of 3x the value of any benefit, or 30% of a company’s adjusted turnover in the relevant period.

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Australia’s Medibank confirms not just some, but all company data breached

November 1, 2022
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Great Privacy Awakening is real and it’s moving forward despite no US federal privacy regulation

November 1, 2022

Don’t underestimate individuals in this new privacy world! DataGrail’s new survey reveals how strongly people feel about privacy and how far they’ll go to protect theirs. Of more than 2,000 surveyed, 57% feel fed up or creeped out by privacy practices, 67% are willing to pay $100+ annually to keep their data safe, and 75% are prepared to abandon the brands that don’t protect their data.

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Movable Ink Integrates With Adobe Journey Optimizer

October 4, 2024

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.

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