Argentina, which has had privacy legislation in place for more than twenty years, published a draft bill to update the country’s Personal Data Protection Act. The Argentinian data protection authority (AAIP) draft includes modification to the existing legislation and incorporates four new articles that strengthen protection for personal data and puts the onus on controllers to provide justification for processing data.
Forty US State Attorneys General have just won a years-long lawsuit against Google for deceiving users by secretly tracking location data while leading the same users to believe location tracking was turned off. The resulting $391.5 million privacy settlement is one of the largest in history and follows another from Arizona that Google settled for $85 million over the same issue. Even worse for the company, it is facing similar suits in Washington, D.C., Indiana and Texas.
Apple, which promises in its privacy statement it won’t harvest user data, is accused of doing just that in a California class action that stems from findings of two independent researchers at software company, Mysk. The researchers found Apple’s App store gathered a bushel of information on iPhone users via Apple’s suite of iPhone apps, including iPhone Analytics, Apple Music, Apple TV, Books and Stocks. The information collected in real time includes what users tap on, search for, what ads they see, how the app is discovered, and how long... Read More >
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.