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IT’S THE LAW (11/15/2022)

Argentina, which has had privacy legislation in place for more than twenty years, published a draft bill to update the country’s Personal Data Protection Act. The Argentinian data protection authority (AAIP) draft includes modification to the existing legislation and incorporates four new articles that strengthen protection for personal data and puts the onus on controllers to provide justification for processing data.

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Google agrees to massive $391.5M fine for deceiving users

November 15, 2022

Forty US State Attorneys General have just won a years-long lawsuit against Google for deceiving users by secretly tracking location data while leading the same users to believe location tracking was turned off. The resulting $391.5 million privacy settlement is one of the largest in history and follows another from Arizona that Google settled for $85 million over the same issue. Even worse for the company, it is facing similar suits in Washington, D.C., Indiana and Texas.

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Class action claims Apple deceives users with hidden settings

November 15, 2022
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Movable Ink Integrates With Adobe Journey Optimizer

October 4, 2024

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.

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