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IT’S THE LAW (11/29/2022)

Citizen Labs’ new report adds to criticism of Canada’s pending (and long-titled) Bill C-27: An Act to enact the Consumer Privacy Protection Act (CCPA), the Personal Information and Data Protection Tribunal Act and the Artificial Intelligence and Data Act. Bill C-27 is an update to the Personal Information Protection and Electronic Documents Act (PIPEDA), which has been in force as federal law for two decades. Among the concerns raised is that the new CCPA law would be weaker than GDPR and that it includes problematic exemptions, including that organizations can decide when benefits of collecting of personal information outweighs risks – and that this could be done without having to notify people of collection or planned use.

Read More – CL report

Read More – Bill C-27

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Major E-tax services are reportedly providing Meta financial profile data

November 29, 2022

The MarkUp and The Verge allege that H&R Block, TaxAct, TaxSlayer, and Ramsey Solutions have shared sensitive personal and financial user data with Meta via Meta Pixel, a JavaScript code snippet embedded in websites. The exposed tax filer data includes income filing status, refund amounts, and college scholarship amounts, in addition to more basic identifying information. And, while the number of people affected hasn’t been confirmed, it is estimated in the tens of millions. Why? Apparently, the data is useful to feed Meta algorithms for ad targeting.

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Twitter breach far exceeds what was reported

November 29, 2022

A Twitter data breach last year, estimated to have exposed 5.4 million records, was thought to have been achieved and exploited by just one hacker. Now, evidence indicates multiple hackers accessed and then offered the data for sale on the dark web. The compromised data belonged to users from the UK, US and most of the EU countries. Twitter has not yet commented on the story, but as has been pointed out its communications team was just gutted following Elon Musk’s Twitter acquisition.

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Social Commerce Struggles Due to Low Trust in Social Platforms

February 8, 2023

While retail media has been an unexpected success, its sort-of opposite, social commerce, has never met expectations.  This Simplicitydx survey explores why: the biggest problem is low trust in social platforms, which means people prefer to buy directly on brand sites.  Social shopping still has a role to play in product discovery, although social won’t always receive credit if the sale is completed elsewhere.

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