IT’S THE LAW (12/06/2022)

Saudi Arabia’s data authority has published draft amendments to its Personal Data Protection Law (PDPL) for comments this month in preparation for changes to go into effect this spring. This includes major changes to make laws more business friendly. The Saudi Data and AI Authority (SDAIA) changes include allowing data transfers to jurisdictions that ensure appropriate privacy protection; allowing legitimate interest as a basis for processing non-sensitive data, including for location data; and a right to individual data portability.

A TikTok class-action complaint in California accuses the social app of collecting mass data from iPhone users by capturing keystrokes when users visit outside websites via TikTok’s browser. Concern is that keyboard inputs, including for passwords and credit card information are accessible to TikTok. The company has lately been raising concerns of EU and US regulators for its data practices.

CDPI Privacy Newsletter

A survey by CommX, CommerceNext, Bizrate and Coresight Research of more than 1,000 shoppers revealed, a vast majority were concerned – 70% strongly agree, 87% strongly or somewhat agree – about data use. Those in wealthy households ($150,000+ income) were most concerned about how their data was stored.

CDPI Privacy Newsletter

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.

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IT’S THE LAW (12/06/2022)

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TikTok faces class action for 3rd-party keystroke capture

Older consumers and wealthy consumers most concerned about sharing data with brands

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