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IT’S THE LAW (12/12/2023)

Canada’s regulator issues new principles document for development and use of generative AI. This is part of a larger initiative to look at data privacy, but the regulator said the focus on AI is crucial because this game-changing technology demands a collective approach.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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