Elon Musk’s Twitter purchase prompted widespread concern about what data he’d access, share, and protect. Subsequent news has alarmed privacy advocates. Now, an Adalytics’ study reveals that web crawler data from 70,770+ websites may be available through Twitter thanks to an ad pixel (called Pixel) which puts data from businesses, governments, organizations, hospitals, and users at broad risk unless a Restricted Data Usage (RDU) setting is activated – and the study found most times it’s not.

A cross-section of leading brand marketers, including over a third at the VP and C-suite level, see a crisis in consumer trust and they’re turning to first-party data to shore up relations. They cite transparency as crucial and are testing new ID solutions and ad partnerships as part of their proactive strategy.