Facebook, Google and Apple are targets of EU draft legislation introduced to curb their global control. The Digital Services Act (DSA) and Digital Markets Act (DMA), backed by fifteen former presidents and premiers of EU states, aims to shift the power balance away from big tech.
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As Covid-19 vaccines begins to roll out, the government’s Operation Warp Speed is asking states to turn over data to be stored in a new national Data Clearinghouse to help track and manage the vaccination program. Most states have agreed, but some including New York and Minnesota have raised concerns about some personal information that’s been requested. Key issues are whether data could get into the wrong hands and if what’s being collected might keep some immigrant populations from participating in the program.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.