California’s Attorney General announced new California Consumer Privacy Act (CCPA) regulations and provided a new privacy icon businesses are encouraged to use. The new rules increase protections for Californians allowing more control over the sale of personal information. The regulations include a ban on so-called “dark patterns,” prohibiting companies from using confusing language or complex processes to deter consumers from opting out.
China tech industry testing a new tool to bypass new Apple privacy rules Big tech in China, including Tencent, and ByteDance, which owns TikTok, is reportedly exploring the possibility of tracking iPhone users without consent via a tool in development that circumvents Apple’s new rules.
A judge denied Google’s request to dismiss a suit which accuses Google of collecting data while misleading Incognito mode users into believing their data was being kept private.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.