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IT’S THE LAW

The UK has a new code of practice to protect children’s data, including for apps, toys, educational material and those that use children’s data [See our article]. Intent is to have high levels of privacy built in by default.

Firms have 12 months to comply or risk huge fines from the Information Commissioner’s Office.

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YouTube hit with $3B UK Class Action Suit Over Use of Children’s Data

September 22, 2020

Claiming to be the “first of its kind” in Europe for bringing suit against a tech firm on behalf of children, this alleges YouTube’s methods of targeting children constitutes “major breaches” of UK and EU privacy and data rules. Specifically, YouTube is accused of harvesting kids’ data without parental consent. The suit has been filed on behalf of more than 5 million British children and their parents.

CDPI Privacy Newsletter
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IAB Tech Lab looks to re-architect digital marketing

September 22, 2020

IAB Tech Lab’s Board this month committed to collaborate to achieve privacy-centric solutions to preserve addressable advertising as part of their Project Rearc initiative. Key principles include having device agnostic solutions that put consumers first; offering consumers predictable privacy; providing user-friendly, transparent privacy controls; and ensuring ongoing adherence to consumer privacy choices.

CDPI Privacy Newsletter
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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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