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IT’S THE LAW

The UK has a new code of practice to protect children’s data, including for apps, toys, educational material and those that use children’s data [See our article]. Intent is to have high levels of privacy built in by default.

Firms have 12 months to comply or risk huge fines from the Information Commissioner’s Office.

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YouTube hit with $3B UK Class Action Suit Over Use of Children’s Data

September 22, 2020

Claiming to be the “first of its kind” in Europe for bringing suit against a tech firm on behalf of children, this alleges YouTube’s methods of targeting children constitutes “major breaches” of UK and EU privacy and data rules. Specifically, YouTube is accused of harvesting kids’ data without parental consent. The suit has been filed on behalf of more than 5 million British children and their parents.

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IAB Tech Lab looks to re-architect digital marketing

September 22, 2020

IAB Tech Lab’s Board this month committed to collaborate to achieve privacy-centric solutions to preserve addressable advertising as part of their Project Rearc initiative. Key principles include having device agnostic solutions that put consumers first; offering consumers predictable privacy; providing user-friendly, transparent privacy controls; and ensuring ongoing adherence to consumer privacy choices.

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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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